Marketing

Growth Marketer (Cartona)

Cairo, Ad Doqi - Giza   |   Full Time

Cartona is hiring a dynamic and ambitious Growth Marketer who will be part of the Growth team. 

 

Cartona is one of the fastest growing B2B e-commerce marketplaces in Egypt, streamlining the distribution process, we directly connect retailers with suppliers, wholesalers and producing companies. Through Cartona retailers can browse, compare and order their merchandise, saving time, money and effort in their daily operations. 

 

Main competencies: 

  • 2 to 4 years general experience in marketing and content creation
  • Has good understanding of customer journeys and experienced in using CRM platforms
  • Has experience with development of content in Arabic - English
  • Had previous experience with Apps marketing and/or FMCGs


Main responsibilities: 

  • Mapping customer journeys and developing and executing growth and marketing campaigns to drive user engagement and retention 
  • Developing and executing growth and marketing campaigns from ideation to execution, ensuring delivery of campaigns in accordance with marketing calendars and targets
  • Creating marketing content across different mediums (Social, in-app, brochures, presentations, digital ads...etc)
  • Analyzing the effectiveness of campaigns and optimise accordingly
  • Conducting research to analyze customers’ behaviour habits
  • Writing creative briefs and working closely with designers and agencies to bring campaigns to life, elevate our brand, and ensure consistency across chosen channels.
  • Ensure all activities are measurable and can be tracked where possible. Help find solutions and new ways to acquire/retain users
  • Comfortable with media planning and handling budgets.

 

As a plus:

  • Maximizing lead generation and user acquisition through digital channels and additional tools.


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