Marketing

Growth Marketing Manager

Cairo, Ad Doqi - Giza   |   Full Time

Duties and Responsibilities:

  • Fully own the function of digital growth hacking from end-to-end, obviously, our team will help, yet you have to be not only aware but proficient in all functional areas required.
  • Research target personas, critical attributes, communication preferences, knowledge fountains, and identify requirements for touchpoints on all stages of the buyer journey.
  • Develop and implement processes for marketing automation including but not limited to evaluating channels, workflows, martech stack, backlogs, CRM and content needs.
  • Collaborate with channel-specific marketing teammates (blogging, email, social media, etc.) to identify areas for growth and laggers for improvement.
  • Test and optimize marketing tactics for customer acquisition (e.g. online advertising, direct mail, out of home, affiliate) lead generation and conversion rate optimization.
  • Conduct competitive analysis and market research to propose creative projects, from building or acquiring tools and apps that attract prospects and convert leads.
  • Translate ideas to actionable items that deliver business results by analyzing and recommending improvement initiatives in line with strategic objectives
  • Formulate a live dashboard tracking metrics and KPIs associated with all initiatives, projects, tools, and systems for 360-degree insights on all activities and performance.

Qualifications:

  • Proven working experience as a Marketing Growth Hacker or similar role.
  • 5+ years experience in Digital Marketing, Demand Generation, or similar
  • In-depth knowledge of SEO factors, trends, and key algorithm update
  • Hands-on experience with web analytics and A/B testing tools (free or paid)
  • Outstanding analytical and problem-solving skills with high standards of excellence
  • Certified in Google Marketing Platform, Analytics, Adsense, Adwords (and/or)

Bonus Points:

  • Certified in HubSpot, SalesForce, or similar
  •  Do HTML5, CSS3, JS, Frameworks, UX, UI, WP

Benefits:

  • Competitive Package
  • Health Plan
  • Gym Membership
  • Training and Development Plan
  • Emergency Loans

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