Performance Marketer

Cairo, Ad Doqi - Giza   |   Full Time

Who we are?

Speakol is an established native advertising platform that aims to be the number one content discovery and recommendation platform.

We strive to create a marketplace to connect publishers and advertisers, provide a brand-safe environment for advertisers, and present feasible solutions for publishers to monetize and drive traffic through engaging ad formats to promote what's relevant and interesting to their audience.

We built our technology in-house and serve more than 140 million monthly unique users and 180 thousand active users per minute, providing more than 1 B recommended ads and relevant ads on more than 1000 digital pages.

Role Brief: 

We are looking for a result-driven performance marketer to handle the planning, execution, and optimization of Speakol’s digital marketing. You will promote Speakol’s products and services from paid digital media campaigns, optimization to reporting to helps us grow the user base, traffic, and engagement.

How you will make an impact:

  • Plan, execute and manage campaigns on Paid channels, including SEM/GDN ( Adwords ) and social media networks ( Facebook/Instagram/Twitter, etc.. )
  • Create multiple campaign strategies based on need ( Branding, User Acquisition, Conversion, Retention ).
  • Optimize the campaigns performance to grow and scale the campaigns while maintaining high efficiency and maintain the campaigns' KPIs/Goals/Metrics.
  • Create customer retention campaigns through all available re-marketing tools
  • Manage the platform’s daily budgets, billing reconciliation and spend pacing in adherence to allocations and desired return
  • Document campaign evolution to monitor overall performance and identify best practices.
  • Measure and analyze the digital marketing analytics reports and share insights with the team to develop optimization plans using analytics tools (Google Analytics, Hubspot).
  • Monitor the competition and provide suggestions for improvement
  • Performing A/B testing & ROI optimization

We are excited to have you part of the team because..

  • You’re open minded, curious and a strong problem solver
  • You’re goal-oriented and have excellent communication skills.
  • You possess excellent analytical skills and leverage data, metric, analytics and consumer behavior trends to drive actionable insights & recommendations

What do you need for the role..

  • Bachelor Degree
  • 3 years of relevant experience
  • Hands on experience in web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)

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