Senior Social Media Specialist

Cairo, Ad Doqi - Giza   |   Full Time

We are looking for a driven, motivates and innovative Social Media Specialist to attract and interact with targeted virtual communities and networks users, and help us strategically exploit all aspects of social media marketing in attempt to achieve superior customer engagement, drive website traffic, and increase revenues. 

Responsibilities include:

  • Hands-on skills and solid and knowledg a solid understanding of how each social media channel works. 

  • Building and executing social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification. 

  • Managing the company social media channels (Facebook, Twitter, YouTube, LinkedIn, etc.).

  • Solid writing and story telling and presentations skills. 

  • Generating, publishing and sharing daily content (original text, images, or video) that builds meaningful connections and encourages community members to take action. 

  • Creating social media calendars for all social media channels, including captions and ideas for visuals to increase brand awareness and boost sales. 

  • Moderating all user generated content and soft-selling by providing support to current and prospective customers. 

  • Segmenting audiences, and delivering localized content. 

  • Optimizing content to engage audience on various social media channels.

  • Collaborating with the marketing team and graphic designer to create full-fledge social media campaigns and posts based on the business needs. 

  • Being up to date with the latest trends and best practices of online marketing and measurement on social media. 

  • Segmenting audiences, and monitoring campaign performance and ROI.

  • Handling crisis management, bad reviews, and negative comments.


  • Ability to work with cross-functional teams when needed. 

  • B.A degree in  communication, marketing, business, journalism, public relations or any relevant field. 

  • 4 years experience in marketing.

  • Solid writing and story telling and presentations skills. 

  • Demonstrable work-experience in social media marketing, content creation, social networking, and knowledge of social analytics tools. 

  • Excellent analytical skills. 

  • Good budgetary abilities. 

  • Excellent writing in both English and Arabic. 

  • Organized and detailed oriented. 

  • Team player with strong interpersonal and communication skills 

  • Ability to think on your feet and make the right call. 

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